Extending
The boundaries
of
hearts
hearts
About the brand
ETHNO
BRAND
BRAND
Goryanka is an ethno brand that reveals to the world the cultural values of the Gutsul people and their authentic traditions
Shirts
Goryanka is the name of the flower,
and it is also called Yin-Yang grass.
and it is also called Yin-Yang grass.
Dresses
According to legend, the goryanka was a gift by the nymphs to the Forest Fairy as a sign that the forest inhabitants had successfully survived the next winter.
Shirts
So, this legendary flower is considered to be a symbol of spring and the superiority of the light forces of good over the dark forces of evil.
Knitwear
And the goryanka is also called the flower of the elves and they tell a romantic story about how winged elves collect flower nectar in the forest.
Accessories
At night, nectar is brewed in the flowers of goryanka, the elixir of eternal life and youth, and with the first rays of the sun they pour it into bottles and hide from people in forest nooks.
Home
Tired after work, the elves hide in the flowers of goryanka,
from which only the wings of the elves often stick out…
from which only the wings of the elves often stick out…
The legends about the beautiful flower and the traditions of the Gutsul people are tightly intertwined in the GORYANKA brand
Galyna Laiuk
Creator of the GORYANKA brand
The lightness of elves, Gutsul embroidery, kindness, soul and a piece of Gutsul beauty are the most important things in the brand
14.07.23
Brief description of the post
Post title
14.07.23
Brief description of the post
Post title
14.07.23
Brief description of the post
Post title
«I was born in the picturesque Ukrainian Carpathians, surrounded by the greenery of mountain forests and blue lakes, where an original, unique and talented people — the Gutsuls live.
Galyna Laiuk
Creator of the GORYANKA brand
I was growing up with brave people, living by their own rules, independent, at the same time having good nature, cordiality, able to enjoy life and see all the beauty of this world.
Since my early childhood, I have been learning the traditional arts and crafts, rituals and customs of the Gutsul region, which have survived to the present.
Since childhood, I have seen women proudly wearing bright, elegant clothes created with their own hands.
The ornaments on clothes hid forest legends, which are as mysterious as our people — the Gutsuls
In my GORYANKA brand, I create clothes, accessories and home decor, inspired by my roots, national clothes and Gutsul outfits, lavishly decorated with embroidery.
Via brand, I share the history of my people, their identity and resilience, because even within many centuries the Gutsuls managed to save their traditions and customs.
I am open to cooperation and your suggestions
Being very proud of my Motherland
I want the whole world to know about it!”
I want the whole world to know about it!”